{"id":160,"date":"2025-06-08T07:59:39","date_gmt":"2025-06-08T07:59:39","guid":{"rendered":"https:\/\/bokusho.co.jp\/?p=160"},"modified":"2025-06-08T08:03:04","modified_gmt":"2025-06-08T08:03:04","slug":"%e4%b8%ad%e5%9b%bd%e3%81%8b%e3%82%89%e6%97%a5%e6%9c%ac%e3%81%b8%e3%81%ae%e6%90%ba%e5%b8%af%e9%9b%bb%e8%a9%b1%e3%82%b1%e3%83%bc%e3%82%b9%e3%83%bb%e6%90%ba%e5%b8%af%e9%9b%bb%e8%a9%b1%e3%83%95%e3%82%a3","status":"publish","type":"post","link":"https:\/\/bokusho.co.jp\/index.php\/2025\/06\/08\/%e4%b8%ad%e5%9b%bd%e3%81%8b%e3%82%89%e6%97%a5%e6%9c%ac%e3%81%b8%e3%81%ae%e6%90%ba%e5%b8%af%e9%9b%bb%e8%a9%b1%e3%82%b1%e3%83%bc%e3%82%b9%e3%83%bb%e6%90%ba%e5%b8%af%e9%9b%bb%e8%a9%b1%e3%83%95%e3%82%a3\/","title":{"rendered":"\u4e2d\u56fd\u304b\u3089\u65e5\u672c\u3078\u306e\u643a\u5e2f\u96fb\u8a71\u30b1\u30fc\u30b9\u30fb\u643a\u5e2f\u96fb\u8a71\u30d5\u30a3\u30eb\u30e0\u306e\u5378\u58f2\u3068TikTok\u306e\u4e8b\u696d\u5c55\u958b\u306b\u95a2\u3059\u308b\u8abf\u67fb"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27-1024x681.png\" alt=\"\" class=\"wp-image-165\" style=\"width:334px;height:auto\" srcset=\"https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27-1024x681.png 1024w, https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27-300x200.png 300w, https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27-768x511.png 768w, https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27-600x399.png 600w, https:\/\/bokusho.co.jp\/wp-content\/uploads\/2025\/06\/\u622a\u5c4f2025-06-08-17.02.27.png 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><h2 class=\"wp-block-heading\">\u76ee\u6b21<\/h2><ol class=\"wp-block-list\"><li>\u306f\u3058\u3081\u306b<\/li>\n\n<li>\u65e5\u672c\u306eBtoB\u5378\u58f2\u5e02\u5834\u306e\u6982\u8981\u3068\u767a\u5c55\u52d5\u5411<\/li>\n\n<li>\u4e2d\u56fd\u88fd\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u30fb\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u5206\u6790<\/li>\n\n<li>\u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308bTikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u6d3b\u7528\u53ef\u80fd\u6027<\/li>\n\n<li>BtoB\u5378\u58f2\u3068TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u878d\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/li>\n\n<li>\u7269\u6d41\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3001\u304a\u3088\u3073\u914d\u9001\u52b9\u7387\u306e\u91cd\u8981\u306a\u5f79\u5272<\/li>\n\n<li>\u30ed\u30fc\u30ab\u30ebKOL\u3068\u306e\u5354\u696d\u3068\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u5206\u6790<\/li>\n\n<li>\u4e8b\u4f8b\u5206\u6790\u3068\u5b9f\u8df5\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9<\/li>\n\n<li>\u7d50\u8ad6\u3068\u5c06\u6765\u5c55\u671b<\/li><\/ol><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">1. \u306f\u3058\u3081\u306b<\/h2><p class=\"wp-block-paragraph\">\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u52a0\u901f\u306b\u4f34\u3044\u3001\u65e5\u672c\u306e\u5e02\u5834\u306fBtoB\u5378\u58f2\u304a\u3088\u3073E\u30b3\u30de\u30fc\u30b9\u5206\u91ce\u3067\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u8d8a\u5883EC\u3084TikTok\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u63a8\u9032\u306b\u3088\u308a\u3001\u4e2d\u56fd\u304b\u3089\u306e\u8f38\u51fa\u88fd\u54c1\u306f\u524d\u4f8b\u306e\u306a\u3044\u62e1\u5927\u306e\u6a5f\u4f1a\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u7a3f\u3067\u306f\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001BtoB\u5378\u58f2\u30e2\u30c7\u30eb\u3068TikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u3092\u65e5\u672c\u5e02\u5834\u306b\u3069\u306e\u3088\u3046\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u8a18\u4e8b\u3067\u306f\u3001\u65e5\u672c\u306eB2B\u5e02\u5834\u74b0\u5883\u3001\u88fd\u54c1\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3001TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6700\u65b0\u6a5f\u80fd\u3001\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u6226\u7565\u3092\u6d3b\u7528\u3057\u3066\u52b9\u7387\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3068\u60c5\u5831\u3067\u8b70\u8ad6\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">2. \u65e5\u672c\u306eBtoB\u5378\u58f2\u5e02\u5834\u306e\u6982\u8981\u3068\u767a\u5c55\u52d5\u5411<\/h2><h3 class=\"wp-block-heading\">2.1 \u65e5\u672c\u306eB2B EC\u5e02\u5834\u306e\u898f\u6a21\u3068\u7af6\u4e89\u74b0\u5883<\/h3><p class=\"wp-block-paragraph\">\u8fd1\u5e74\u3001\u65e5\u672c\u306eB2B EC\u5e02\u5834\u306f\u6025\u901f\u306b\u767a\u5c55\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u90e8\u306e\u5831\u544a\u66f8\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u306e\u5378\u58f2\u5e02\u5834\u306f\u5de8\u5927\u306a\u4fa1\u5024\u3092\u6301\u3061\u3001\u4f01\u696d\u306f\u8abf\u9054\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u306e\u79fb\u884c\u3092\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001EC21\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u30d0\u30a4\u30e4\u30fc\u3092\u7d50\u3073\u4ed8\u3051\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001EC21\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306aB2B\u30dd\u30fc\u30bf\u30eb\u3068\u3057\u3066\u3001\u30b9\u30de\u30db\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306b\u95a2\u3059\u308b\u5927\u91cf\u306e\u4f9b\u7d66\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3084\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u306a\u3069\u306e\u88fd\u54c1\u306e\u63b2\u8f09\u304a\u3088\u3073\u8abf\u9054\u6a5f\u80fd\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u3055\u3089\u306b\u3001\u65e5\u672c\u5e02\u5834\u306b\u306fMonotaro\u3001ASKUL\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5b58\u5728\u3057\u3001\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u52b9\u7387\u7684\u306a\u7269\u6d41\u7ba1\u7406\u3068\u6b63\u78ba\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u63a5\u7d9a\u306b\u3088\u308a\u3001B2B\u5e02\u5834\u306e\u767a\u5c55\u3092\u3055\u3089\u306b\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">2.2 \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u696d\u754c\u306e\u8ab2\u984c<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u4f01\u696d\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u7af6\u4e89\u5727\u529b\u3068\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3001\u5f93\u6765\u306e\u8abf\u9054\u304b\u3089B2B EC\u3078\u306e\u79fb\u884c\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u7523\u696d\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9769\u65b0\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4fa1\u683c\u8a2d\u5b9a\u3001\u304a\u3088\u3073\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u30b7\u30b9\u30c6\u30e0\u304c\u5e02\u5834\u306e\u5fc5\u9808\u6a5f\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4e00\u65b9\u3067\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u7d44\u7e54\u3001\u7d0d\u671f\u3001\u304a\u3088\u3073\u88fd\u54c1\u57fa\u6e96\u306a\u3069\u306e\u8ab2\u984c\u306b\u3082\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u65e5\u672c\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u4fa1\u683c\u7af6\u4e89\u529b\u306b\u52a0\u3048\u3066\u3001\u52b9\u7387\u7684\u3067\u5b89\u5b9a\u3057\u305f\u7269\u6d41\u30b5\u30dd\u30fc\u30c8\u3068\u3001\u65e5\u672c\u5e02\u5834\u306e\u9ad8\u3044\u57fa\u6e96\u3092\u6e80\u305f\u3059\u88fd\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">2.3 \u5e02\u5834\u306e\u5f37\u307f\u3068\u6a5f\u4f1a<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u306eBtoB\u5378\u58f2\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u6bd4\u8f03\u7684\u660e\u78ba\u306a\u30b3\u30b9\u30c8\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u88fd\u54c1\u306f\u3001\u9ad8\u3044\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u8c4a\u5bcc\u306a\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306b\u3088\u308a\u3001\u65e5\u672c\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3092\u5341\u5206\u306b\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u540c\u6642\u306b\u3001B2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u88fd\u54c1\u60c5\u5831\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u958b\u62d3\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u8fc5\u901f\u306b\u6ce8\u6587\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u5fdc\u7b54\u901f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u304c\u65e5\u672c\u5e02\u5834\u306b\u6d78\u900f\u3059\u308b\u305f\u3081\u306e\u73fe\u5b9f\u7684\u306a\u4fdd\u8a3c\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">3. \u4e2d\u56fd\u88fd\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u30fb\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u5206\u6790<\/h2><h3 class=\"wp-block-heading\">3.1 \u88fd\u54c1\u306e\u54c1\u8cea\u3068\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u512a\u4f4d\u6027<\/h3><p class=\"wp-block-paragraph\">\u4e2d\u56fd\u3067\u88fd\u9020\u3055\u308c\u305f\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306f\u3001\u4e16\u754c\u7684\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u304a\u308a\u3001\u305d\u306e\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u304a\u3088\u3073\u4fa1\u683c\u306b\u304a\u3044\u3066\u660e\u78ba\u306a\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u9769\u65b0\u3001\u65b0\u3057\u3044\u7d20\u6750\u306e\u7814\u7a76\u958b\u767a\u3092\u901a\u3058\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u7a2e\u3078\u306e\u9069\u5408\u6027\u3068\u4fdd\u8b77\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u540c\u6642\u306b\u4f4e\u30b3\u30b9\u30c8\u3067\u3042\u308b\u305f\u3081\u3001\u88fd\u54c1\u306f\u56fd\u969b\u7af6\u4e89\u306b\u304a\u3044\u3066\u3088\u308a\u5e02\u5834\u306e\u9b45\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306f\u3001\u9ad8\u3044\u900f\u904e\u7387\u3001\u8010\u30b9\u30af\u30e9\u30c3\u30c1\u6027\u3001\u304a\u3088\u3073\u8010\u885d\u6483\u6027\u306b\u3088\u308a\u6d88\u8cbb\u8005\u306e\u652f\u6301\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">3.2 \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u7d71\u5408\u3068\u5927\u898f\u6a21\u751f\u7523<\/h3><p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306f\u3001\u539f\u6750\u6599\u306e\u4f9b\u7d66\u3001\u5927\u898f\u6a21\u751f\u7523\u3001\u54c1\u8cea\u691c\u67fb\u3001\u304a\u3088\u3073\u6280\u8853\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u306e\u6bb5\u968e\u3067\u52b9\u7387\u7684\u306a\u9023\u643a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u5b8c\u74a7\u306a\u7523\u696d\u30c1\u30a7\u30fc\u30f3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u512a\u4f4d\u6027\u306b\u3088\u308a\u3001\u4e2d\u56fd\u306e\u30e1\u30fc\u30ab\u30fc\u306f\u6d77\u5916\u304b\u3089\u306e\u6ce8\u6587\u9700\u8981\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3001\u88fd\u54c1\u306e\u5b89\u5b9a\u6027\u3001\u8fc5\u901f\u306a\u7d0d\u671f\u3001\u304a\u3088\u3073\u591a\u69d8\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u5bfe\u3059\u308b\u65e5\u672c\u5e02\u5834\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u56fd\u5185\u306e\u5927\u624b\u4f01\u696d\u3068\u306e\u5354\u529b\u306b\u3088\u308a\u3001\u88fd\u54c1\u306e\u691c\u67fb\u57fa\u6e96\u3092\u3055\u3089\u306b\u5411\u4e0a\u3055\u305b\u3001\u65e5\u672c\u5e02\u5834\u306e\u53b3\u683c\u306a\u5b89\u5168\u304a\u3088\u3073\u74b0\u5883\u4fdd\u8b77\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">3.3 \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u88fd\u54c1\u306e\u5dee\u5225\u5316<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u5e02\u5834\u306e\u7279\u6b8a\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u4e2d\u56fd\u306e\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u5730\u5143\u306e\u5e02\u5834\u306e\u7f8e\u7684\u611f\u899a\u306b\u9069\u5fdc\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u306b\u5408\u308f\u305b\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30b9\u30bf\u30a4\u30eb\u3001\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u88fd\u54c1\u306e\u5dee\u5225\u5316\u306f\u3001\u4e2d\u56fd\u88fd\u54c1\u304c\u540c\u8cea\u306a\u7af6\u4e89\u304b\u3089\u629c\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u7af6\u4e89\u969c\u58c1\u3092\u5f62\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">4. \u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308bTikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u6d3b\u7528\u53ef\u80fd\u6027<\/h2><h3 class=\"wp-block-heading\">4.1 \u65e5\u672c\u5e02\u5834\u306b\u304a\u3051\u308bTikTok\u306e\u6025\u901f\u306a\u666e\u53ca<\/h3><p class=\"wp-block-paragraph\">\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001TikTok\u306f\u4e16\u754c\u4e2d\u3067\u6025\u901f\u306b\u53f0\u982d\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u5e02\u5834\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u306eTikTok\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u5897\u52a0\u3057\u7d9a\u3051\u3066\u304a\u308a\u3001\u7279\u306b\u82e5\u3044\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306e\u9593\u3067\u306f\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3084\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u55dc\u597d\u304c\u975e\u5e38\u306b\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u50be\u5411\u306f\u3001TikTok\u3092\u901a\u3058\u3066E\u30b3\u30de\u30fc\u30b9\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306e\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">4.2 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u6700\u65b0\u52d5\u5411\u3068\u512a\u4f4d\u6027<\/h3><p class=\"wp-block-paragraph\">TikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306f\u3001\u65b0\u3057\u3044\u8ca9\u58f2\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u306b\u76f4\u63a5\u5546\u54c1\u30ea\u30f3\u30af\u3092\u6dfb\u4ed8\u3057\u3001\u5373\u6642\u8cfc\u5165\u5909\u63db\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u6700\u8fd1\u306e\u65e5\u672c\u5730\u57df\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u958b\u59cb\u8a08\u753b\u306f\u3001\u5c06\u6765\u7684\u306b\u4e8b\u696d\u8005\u304c\u3053\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3066\u3001\u88fd\u54c1\u306e\u5c55\u793a\u3068\u8ca9\u58f2\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u63a5\u7d9a\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u904b\u55b6\u30e2\u30c7\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3084\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u306a\u3069\u306e\u88fd\u54c1\u306f\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u6b63\u78ba\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u30e9\u30a4\u30d6\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3088\u308a\u591a\u304f\u306e\u6ce8\u6587\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u30bc\u30ed\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u3082\u3001\u30e6\u30cb\u30fc\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u901a\u3058\u3066\u8fc5\u901f\u306b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u3001\u8ca9\u58f2\u6a5f\u4f1a\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">4.3 \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u30c8\u30ec\u30f3\u30c9<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u3001\u30e9\u30a4\u30d6\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u3001\u30b7\u30e7\u30fc\u30a6\u30a3\u30f3\u30c9\u30a6\u306e\u5c55\u793a\u3001\u304a\u3088\u3073\u30c8\u30d4\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u666e\u53ca\u3055\u305b\u3066\u3044\u307e\u3059\u3002TikTok\u3067\u306e\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u78ba\u7acb\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u901a\u3058\u3066\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068E\u30b3\u30de\u30fc\u30b9\u306e\u8ca9\u58f2\u3092\u52b9\u679c\u7684\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5730\u5143\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u88fd\u54c1\u306e\u54c1\u8cea\u3068\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u306b\u9ad8\u3044\u8981\u4ef6\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u30b5\u30fc\u30d3\u30b9\u8981\u4ef6\u3092\u8ab2\u305b\u3089\u308c\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u7d99\u7d9a\u7684\u306a\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">5. BtoB\u5378\u58f2\u3068TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u878d\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/h2><p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306e\u65e5\u672c\u5e02\u5834\u3067\u306e\u8fc5\u901f\u306a\u666e\u53ca\u3068\u8ca9\u58f2\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u6765\u306eBtoB\u5378\u58f2\u30e2\u30c7\u30eb\u3068\u65b0\u3057\u3044\u30bd\u30fc\u30b7\u30e3\u30ebEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bTikTok\u3092\u6df1\u304f\u7d71\u5408\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4e3b\u8981\u306a\u6226\u7565\u3092\u793a\u3057\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">5.1 \u30de\u30eb\u30c1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7d71\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/h3><p class=\"wp-block-paragraph\">EC21\u306a\u3069\u306eB2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u5378\u58f2\u4f9b\u7d66\u3068\u6ce8\u6587\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u3092\u884c\u3044\u3001\u540c\u6642\u306bTikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u5168\u30c1\u30e3\u30cd\u30eb\u8ca9\u58f2\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002BtoB\u5378\u58f2\u3092\u901a\u3058\u3066\u5927\u91cf\u306e\u8ca9\u58f2\u696d\u8005\u6ce8\u6587\u3092\u8fc5\u901f\u306b\u7372\u5f97\u3067\u304d\u3001TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3001\u30e9\u30a4\u30d6\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30df\u30ca\u30eb\u8ca9\u58f2\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h4 class=\"wp-block-heading\">\u8868 1\uff1aBtoB\u5378\u58f2\u3068TikTok\u904b\u55b6\u306e\u5229\u70b9\u6bd4\u8f03\u8868<\/h4><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5229\u70b9\u306e\u5074\u9762<\/th><th>BtoB\u5378\u58f2\u30e2\u30c7\u30eb<\/th><th>TikTok\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u30e2\u30c7\u30eb<\/th><\/tr><\/thead><tbody><tr><td>\u6ce8\u6587\u898f\u6a21<\/td><td>\u9ad8\u3044\u6ce8\u6587\u91cf\u3001\u9577\u671f\u7684\u306a\u5354\u529b<\/td><td>\u5c0f\u984d\u6ce8\u6587\u3001\u983b\u7e41\u306a\u53d6\u5f15<\/td><\/tr><tr><td>\u8cc7\u91d1\u56de\u53ce<\/td><td>\u6c7a\u6e08\u30b5\u30a4\u30af\u30eb\u304c\u9577\u3044<\/td><td>\u5373\u6642\u652f\u6255\u3044\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8fc5\u901f\u306a\u53ce\u76ca\u5316<\/td><\/tr><tr><td>\u5e02\u5834\u30ab\u30d0\u30ec\u30c3\u30b8<\/td><td>\u5378\u58f2\u696d\u8005\u3001\u4ee3\u7406\u5e97\u3092\u30ab\u30d0\u30fc<\/td><td>\u30bf\u30fc\u30df\u30ca\u30eb\u30e6\u30fc\u30b6\u30fc\u3068\u5c0f\u58f2\u6d88\u8cbb\u8005\u306b\u76f4\u63a5<\/td><\/tr><tr><td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5<\/td><td>\u5c55\u793a\u4f1a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3B2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/td><td>\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3001KOL\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/td><\/tr><tr><td>\u7269\u6d41\u8981\u4ef6<\/td><td>\u9ad8\u52b9\u7387\u3001\u5927\u898f\u6a21\u306a\u51fa\u8377<\/td><td>\u8fc5\u901f\u306a\u5bfe\u5fdc\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u914d\u9001\u3068\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"wp-block-paragraph\"><em>\u88681\u306f\u3001\u5f93\u6765\u306eBtoB\u5378\u58f2\u3068TikTok\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e2\u3064\u306e\u30e2\u30c7\u30eb\u306e\u4e3b\u8981\u306a\u5074\u9762\u3067\u306e\u5229\u70b9\u3092\u6bd4\u8f03\u3057\u3066\u304a\u308a\u3001\u53cc\u65b9\u5411\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u88dc\u5b8c\u7684\u306a\u5f79\u5272\u3092\u660e\u78ba\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/em><\/p><h3 class=\"wp-block-heading\">5.2 \u30d7\u30ed\u30bb\u30b9\u7d71\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3><p class=\"wp-block-paragraph\">\u4f01\u696d\u306f\u3001\u5f93\u6765\u306e\u5378\u58f2\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u7ba1\u7406\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30bd\u30fc\u30b7\u30e3\u30ebEC\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7d44\u307f\u8fbc\u3093\u3060\u7d71\u5408\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p><ol class=\"wp-block-list\"><li>EC21\u306a\u3069\u306eB2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u52a0\u3057\u3001\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u3068\u898b\u7a4d\u3082\u308a\u3092\u516c\u958b\u3057\u3001\u5b89\u5b9a\u3057\u305f\u5378\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u540c\u6642\u306b\u3001\u5c02\u7528\u306eTikTok\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3084\u305d\u306e\u4ed6\u306eEC\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u88fd\u54c1\u306e\u8a73\u7d30\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u88fd\u54c1\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u5dee\u5225\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3057\u3001\u88fd\u54c1\u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u6ce8\u6587\u30c7\u30fc\u30bf\u5171\u6709\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6ce8\u6587\u306e\u7d71\u5408\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9f\u73fe\u3057\u3001\u88fd\u54c1\u306e\u4f9b\u7d66\u3068\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/li><\/ol><h4 class=\"wp-block-heading\">Mermaid\u30d5\u30ed\u30fc\u30c1\u30e3\u30fc\u30c8\uff1aBtoB\u5378\u58f2\u3068TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7d71\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc<\/h4><pre class=\"wp-block-code\"><code>flowchart TD  \n    A&#91;\"\u5378\u58f2\u30c1\u30e3\u30cd\u30ebEC21\u3078\u306e\u53c2\u52a0\"] --&gt; B&#91;\"\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u306e\u516c\u958b\u3068\u898b\u7a4d\u3082\u308a\"]  \n    B --&gt; C&#91;\"\u6ce8\u6587\u306e\u53d7\u4fe1\u3068\u30c7\u30fc\u30bf\u5171\u6709\"]  \n    C --&gt; D&#91;\"\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u7269\u6d41\u306e\u8abf\u6574\"]  \n    D --&gt; E&#91;\"\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u51fa\u8377\u3068\u914d\u9001\"]  \n    A --- F&#91;\"TikTok\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210\"]  \n    F --&gt; G&#91;\"\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\"]  \n    G --&gt; H&#91;\"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u88fd\u54c1\u63b2\u8f09\"]  \n    H --&gt; I&#91;\"\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\"]  \n    I --&gt; C  \n    I --&gt; J&#91;\"\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30b5\u30fc\u30d3\u30b9\u6539\u5584\"]  \n    J --&gt; G  \n    J --&gt; D  \n<\/code><\/pre><p class=\"wp-block-paragraph\"><em>\u4e0a\u8a18\u306e\u30d5\u30ed\u30fc\u30c1\u30e3\u30fc\u30c8\u306f\u3001\u5f93\u6765\u306eBtoB\u5378\u58f2\u3068TikTok\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306eEC\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7d71\u5408\u3057\u3066\u3001\u6ce8\u6587\u3001\u7269\u6d41\u3001\u304a\u3088\u3073\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u7ba1\u7406\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u76f4\u611f\u7684\u306b\u793a\u3057\u3066\u3044\u307e\u3059<\/em><\/p><h3 class=\"wp-block-heading\">5.3 \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u5e02\u5834\u6700\u9069\u5316<\/h3><p class=\"wp-block-paragraph\">\u4f01\u696d\u306f\u3001\u904b\u55b6\u30d7\u30ed\u30bb\u30b9\u4e2d\u306b\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3057\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u3092\u5229\u7528\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u8ca9\u58f2\u6bb5\u968e\u3092\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u304a\u3088\u3073\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3001\u5728\u5eab\u7ba1\u7406\u3001\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u8abf\u6574\u3057\u3001\u52b9\u7387\u7684\u306a\u904b\u55b6\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">6. \u7269\u6d41\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3001\u304a\u3088\u3073\u914d\u9001\u52b9\u7387\u306e\u91cd\u8981\u306a\u5f79\u5272<\/h2><h3 class=\"wp-block-heading\">6.1 \u52b9\u7387\u7684\u306a\u7269\u6d41\u30b7\u30b9\u30c6\u30e0\u306e\u78ba\u7acb<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u306eEC\u5e02\u5834\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u914d\u9001\u901f\u5ea6\u3068\u7269\u6d41\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u306b\u975e\u5e38\u306b\u9ad8\u3044\u8981\u4ef6\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u52b9\u7387\u7684\u306a\u7269\u6d41\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u6ce8\u6587\u306e\u914d\u9001\u30b5\u30a4\u30af\u30eb\u3092\u77ed\u7e2e\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5009\u5eab\u4fdd\u7ba1\u30b3\u30b9\u30c8\u3092\u52b9\u679c\u7684\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001B2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u6ce8\u6587\u3057\u305f\u5f8c\u3001\u5730\u5143\u306e\u7269\u6d41\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5b89\u5b9a\u3057\u305f\u5354\u529b\u95a2\u4fc2\u3092\u78ba\u7acb\u3057\u3001\u88fd\u54c1\u304c\u5009\u5eab\u304b\u3089\u30a8\u30f3\u30c9\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u6642\u9593\u3069\u304a\u308a\u306b\u914d\u9054\u3055\u308c\u3001\u8f38\u9001\u4e2d\u306b\u88fd\u54c1\u306e\u5b8c\u5168\u6027\u304c\u7dad\u6301\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">6.2 \u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u69cb\u7bc9<\/h3><p class=\"wp-block-paragraph\">\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u3068\u88fd\u54c1\u5c55\u793a\u3092\u975e\u5e38\u306b\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u5e97\u8217\u306e\u8a55\u4fa1\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30b9\u30bf\u30a4\u30eb\u3001\u74b0\u5883\u306b\u512a\u3057\u3044\u7d20\u6750\u3001\u65e5\u672c\u306e\u7f8e\u7684\u611f\u899a\u306b\u5408\u3063\u305f\u30c7\u30b6\u30a4\u30f3\u8981\u7d20\u306a\u3069\u3001\u65e5\u672c\u5e02\u5834\u5411\u3051\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u3068\u88fd\u54c1\u8aac\u660e\u306f\u4e8c\u8a00\u8a9e\u3067\u8868\u793a\u3057\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3055\u3089\u306b\u3001\u7279\u5225\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u7269\u6d41\u30d7\u30ed\u30bb\u30b9\u4e2d\u306e\u88fd\u54c1\u306e\u640d\u50b7\u3092\u6e1b\u3089\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u305d\u306e\u5f8c\u306e\u518d\u8ca9\u306e\u305f\u3081\u306e\u5f37\u56fa\u306a\u57fa\u76e4\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002<\/p><h4 class=\"wp-block-heading\">\u56f3 1\uff1a\u65e5\u672c\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u306e\u6982\u7565\u56f3<\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/400x300\" alt=\"\"><br><em>\u56f31\u306f\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u7f8e\u7684\u611f\u899a\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3055\u308c\u305f\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u306e\u6982\u7565\u56f3\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u3055\u3001\u74b0\u5883\u4fdd\u8b77\u3001\u304a\u3088\u3073\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u306e\u8868\u793a\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u8996\u899a\u7684\u306a\u4fdd\u8a3c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/em><\/p><h3 class=\"wp-block-heading\">6.3 \u30d5\u30eb\u30d7\u30ed\u30bb\u30b9\u306e\u8ffd\u8de1\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u30b7\u30b9\u30c6\u30e0<\/h3><p class=\"wp-block-paragraph\">\u7269\u6d41\u914d\u9001\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u30d5\u30eb\u30d7\u30ed\u30bb\u30b9\u306e\u8ffd\u8de1\u30b7\u30b9\u30c6\u30e0\u3068\u5b8c\u74a7\u306a\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u30b7\u30b9\u30c6\u30e0\u306e\u78ba\u7acb\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u7269\u6d41\u4f1a\u793e\u3068\u5354\u529b\u3057\u3066\u3001\u6ce8\u6587\u72b6\u6cc1\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u66f4\u65b0\u3092\u5b9f\u73fe\u3057\u3001\u9867\u5ba2\u304c\u3044\u3064\u3067\u3082\u914d\u9001\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d71\u5408\u3057\u3001\u591a\u8a00\u8a9e\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u306e\u4f7f\u7528\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3067\u906d\u9047\u3059\u308b\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">7. \u30ed\u30fc\u30ab\u30ebKOL\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u5206\u6790<\/h2><h3 class=\"wp-block-heading\">7.1 \u30bd\u30fc\u30b7\u30e3\u30ebEC\u306b\u304a\u3051\u308b\u65e5\u672c\u306e\u30ed\u30fc\u30ab\u30ebKOL\u306e\u5f79\u5272<\/h3><p class=\"wp-block-paragraph\">TikTok\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30ed\u30fc\u30ab\u30ebKOL\uff08\u30ad\u30fc\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\uff09\u306f\u9ad8\u3044\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u6b63\u78ba\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65e5\u672c\u5e02\u5834\u3067\u306f\u3001\u591a\u304f\u306eKOL\u304c\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u305d\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u304a\u3088\u3073\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u62ab\u9732\u3057\u3066\u304a\u308a\u3001\u88fd\u54c1\u306e\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u4e0a\u3067\u304b\u3051\u304c\u3048\u306e\u306a\u3044\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<br>\u3053\u308c\u3089\u306eKOL\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8868\u73fe\u3068\u30e9\u30a4\u30d5\u30b7\u30fc\u30f3\u306e\u5c55\u793a\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">7.2 \u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u6226\u7565<\/h3><p class=\"wp-block-paragraph\">\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u306fTikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e2d\u6838\u3068\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3067\u3042\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30a4\u30c7\u30a2\u3068\u9ad8\u54c1\u8cea\u306e\u30d3\u30c7\u30aa\u5236\u4f5c\u30b9\u30ad\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306b\u3064\u3044\u3066\u306f\u3001\u6b21\u306e\u5236\u4f5c\u6226\u7565\u3092\u63a1\u7528\u3067\u304d\u307e\u3059\u3002<\/p><ol class=\"wp-block-list\"><li><strong>\u88fd\u54c1\u6a5f\u80fd\u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u7e4a\u7d30\u306a\u30ec\u30f3\u30ba\u3092\u901a\u3057\u3066\u88fd\u54c1\u306e\u843d\u4e0b\u9632\u6b62\u3001\u5f15\u3063\u304b\u304d\u50b7\u9632\u6b62\u52b9\u679c\u3001\u304a\u3088\u3073\u4f7f\u7528\u4f53\u9a13\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/li>\n\n<li><strong>\u30e9\u30a4\u30d5\u30b7\u30fc\u30f3\u306e\u5c55\u793a<\/strong>\uff1a\u65e5\u5e38\u751f\u6d3b\u306b\u88fd\u54c1\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3055\u307e\u3056\u307e\u306a\u30b9\u30de\u30db\u30e2\u30c7\u30eb\u306e\u53d6\u308a\u4ed8\u3051\u52b9\u679c\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30ca\u30d6\u30eb\u306a\u670d\u88c5\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u88fd\u54c1\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u6027\u3068\u5b9f\u7528\u6027\u3092\u4f1d\u3048\u307e\u3059\u3002<\/li>\n\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306aQ&amp;A\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9<\/strong>\uff1a\u30e9\u30a4\u30d6\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u5b9f\u65bd\u3057\u3001\u8996\u8074\u8005\u306e\u8cea\u554f\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u56de\u7b54\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u901a\u3058\u3066\u88fd\u54c1\u30ea\u30f3\u30af\u3092\u76f4\u63a5\u6dfb\u4ed8\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li>\n\n<li><strong>\u591a\u8a00\u8a9e\u5b57\u5e55\u3068\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5439\u304d\u66ff\u3048<\/strong>\uff1a\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u3001\u30d3\u30c7\u30aa\u306b\u306f\u65e5\u672c\u8a9e\u306e\u5b57\u5e55\u307e\u305f\u306f\u5439\u304d\u66ff\u3048\u3092\u88c5\u5099\u3057\u3066\u3001\u8a00\u8a9e\u306e\u58c1\u3092\u6e1b\u3089\u3057\u3001\u60c5\u5831\u306e\u4f1d\u9054\u52b9\u7387\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li><\/ol><h4 class=\"wp-block-heading\">\u8868 2\uff1a\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u4e3b\u8981\u6307\u6a19\u8a55\u4fa1\u8868<\/h4><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u6307\u6a19\u306e\u8aac\u660e<\/th><th>\u76ee\u6a19\u5024<\/th><\/tr><\/thead><tbody><tr><td>\u8996\u8074\u6642\u9593<\/td><td>\u5e73\u5747\u3057\u3066\u5404\u30d3\u30c7\u30aa\u304c\u5b8c\u5168\u306b\u8996\u8074\u3055\u308c\u305f\u6642\u9593<\/td><td>30\u79d2\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u7387<\/td><td>\u8cdb\u540c\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u304a\u3088\u3073\u5171\u6709\u306e\u7dcf\u6570\u3068\u8996\u8074\u56de\u6570\u306e\u6bd4\u7387<\/td><td>5\uff05\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><td>\u30d3\u30c7\u30aa\u5185\u306e\u88fd\u54c1\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u304c\u5b9f\u969b\u306e\u8cfc\u5165\u306b\u5909\u63db\u3055\u308c\u308b\u5272\u5408<\/td><td>2\uff05\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/td><td>\u30d5\u30a1\u30f3\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u5f8c\u3001\u518d\u3073\u8996\u8074\u3059\u308b\u5272\u5408<\/td><td>40\uff05\u4ee5\u4e0a<\/td><\/tr><tr><td>\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9069\u5408\u6027<\/td><td>\u30d3\u30c7\u30aa\u5b57\u5e55\u3001\u5439\u304d\u66ff\u3048\u3001\u304a\u3088\u3073\u30d7\u30ed\u30c3\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u65e5\u672c\u5e02\u5834\u306e\u597d\u307f\u306b\u5408\u3063\u3066\u3044\u308b<\/td><td>\u65e5\u672c\u306e\u30ed\u30fc\u30ab\u30eb\u57fa\u6e96\u3092\u6e80\u305f\u3059<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"wp-block-paragraph\"><em>\u88682\u306f\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u306e\u4f5c\u6210\u6642\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u306e\u3042\u308b\u4e3b\u8981\u306a\u6307\u6a19\u3092\u30ea\u30b9\u30c8\u3057\u3066\u304a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u5b9a\u91cf\u5316\u3055\u308c\u305f\u8a55\u4fa1\u57fa\u6e96\u3092\u63d0\u4f9b\u3057\u3001\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u304a\u3088\u3073\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/em><\/p><h3 class=\"wp-block-heading\">7.3 KOL\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/h3><p class=\"wp-block-paragraph\">\u30ed\u30fc\u30ab\u30ebKOL\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u521d\u671f\u4ea4\u6e09\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u8a08\u753b\u3001\u5e83\u544a\u306e\u5b9f\u65bd\u3001\u304a\u3088\u3073\u30c7\u30fc\u30bf\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e4\u3064\u306e\u6bb5\u968e\u3092\u30ab\u30d0\u30fc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u5074\u3068KOL\u306f\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u6a19\u3001\u5275\u9020\u7684\u306a\u65b9\u5411\u6027\u3001\u304a\u3088\u3073\u4e88\u60f3\u3055\u308c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5171\u540c\u3067\u6c7a\u5b9a\u3057\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30d3\u30c7\u30aa\u306e\u9732\u51fa\u91cf\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u6570\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u304a\u3088\u3073\u5b9f\u969b\u306e\u8ca9\u58f2\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u305d\u306e\u5f8c\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u6539\u5584\u306e\u57fa\u790e\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">8. \u4e8b\u4f8b\u5206\u6790\u3068\u5b9f\u8df5\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9<\/h2><h3 class=\"wp-block-heading\">8.1 \u6210\u529f\u4e8b\u4f8b\u306e\u5206\u6790<\/h3><p class=\"wp-block-paragraph\">\u8fd1\u5e74\u3001\u4e00\u90e8\u306e\u8d8a\u5883EC\u4f01\u696d\u306f\u3001TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u65e5\u672c\u5e02\u5834\u3067\u6d3b\u7528\u3057\u3066\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u53ce\u76ca\u5316\u3092\u6210\u529f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6709\u540d\u306a\u8d8a\u5883EC\u30d6\u30e9\u30f3\u30c9\u306f\u3001TikTok\u3067\u7f8e\u3057\u3044\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3092\u901a\u3058\u3066\u30b9\u30de\u30db\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u88fd\u54c1\u3092\u5c55\u793a\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u76f4\u63a5\u6ce8\u6587\u3092\u63b2\u8f09\u3057\u3001\u30e9\u30a4\u30d6\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u4e2d\u306b\u6ce8\u6587\u304c\u6025\u5897\u3057\u3001\u5378\u58f2\u6ce8\u6587\u91cf\u306e\u5897\u52a0\u3092\u3055\u3089\u306b\u4fc3\u9032\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u4f8b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u5f93\u6765\u306e\u5378\u58f2\u30e2\u30c7\u30eb\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3044\u3001\u76f8\u4e92\u306b\u4fc3\u9032\u3059\u308b\u3068\u3044\u3046\u53ef\u80fd\u6027\u3092\u5341\u5206\u306b\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h3 class=\"wp-block-heading\">8.2 \u5b9f\u8df5\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9<\/h3><p class=\"wp-block-paragraph\">\u4e0a\u8a18\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u304c\u65e5\u672c\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p><ol class=\"wp-block-list\"><li><strong>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u53c2\u52a0\u3068\u88fd\u54c1\u5c55\u793a<\/strong><ul class=\"wp-block-list\"><li>\u307e\u305a\u3001EC21\u3001Alibaba\u306a\u3069\u306eB2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u53c2\u52a0\u3057\u3001\u88fd\u54c1\u60c5\u5831\u3068\u6280\u8853\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u6226\u7565\u3092\u8a2d\u5b9a\u3057\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3068\u8a2d\u8a08\u306e\u512a\u4f4d\u6027\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u540c\u6642\u306b\u3001TikTok\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u88fd\u54c1\u306e\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3001\u304a\u3088\u3073\u4f7f\u7528\u30b7\u30ca\u30ea\u30aa\u30d3\u30c7\u30aa\u3092\u5b9a\u671f\u7684\u306b\u516c\u958b\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u901a\u3058\u3066\u5546\u54c1\u306e\u63b2\u8f09\u3068\u5373\u6642\u8ca9\u58f2\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li><\/ul><\/li>\n\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/strong><ul class=\"wp-block-list\"><li>\u30ed\u30fc\u30ab\u30ebKOL\u3068\u30d7\u30ed\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u63a1\u7528\u307e\u305f\u306f\u5354\u529b\u3057\u3066\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u7f8e\u7684\u611f\u899a\u3068\u4f7f\u7528\u7fd2\u6163\u306b\u5408\u3063\u305f\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3057\u307e\u3059\u3002\u88fd\u54c1\u306e\u958b\u5c01\u3001\u4f7f\u7528\u4f53\u9a13\u3001\u9769\u65b0\u7684\u306aDIY\u306a\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u5f62\u5f0f\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u5b9a\u671f\u7684\u306b\u30e9\u30a4\u30d6\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u8a08\u753b\u3057\u3001\u6d88\u8cbb\u8005\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5bfe\u8a71\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30af\u30fc\u30dd\u30f3\u3001\u304a\u3088\u3073\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u306a\u3069\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u901a\u3058\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li><\/ul><\/li>\n\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3068\u7269\u6d41\u306e\u7ba1\u7406<\/strong><ul class=\"wp-block-list\"><li>\u65e5\u672c\u306e\u30ed\u30fc\u30ab\u30eb\u3067\u5b9f\u7e3e\u306e\u3042\u308b\u7269\u6d41\u4f01\u696d\u3068\u306e\u5b89\u5b9a\u3057\u305f\u5354\u529b\u95a2\u4fc2\u3092\u78ba\u7acb\u3057\u3001\u6ce8\u6587\u306e\u914d\u9001\u304c\u6642\u9593\u901a\u308a\u304b\u3064\u8fc5\u901f\u306b\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u65e5\u672c\u306e\u74b0\u5883\u4fdd\u8b77\u306e\u6982\u5ff5\u3068\u88fd\u54c1\u4fdd\u8b77\u306e\u30cb\u30fc\u30ba\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30dc\u30c3\u30af\u30b9\u3068\u30e9\u30a4\u30cb\u30f3\u30b0\u6750\u6599\u3092\u518d\u8a2d\u8a08\u3057\u3001\u7269\u6d41\u30d7\u30ed\u30bb\u30b9\u4e2d\u306e\u88fd\u54c1\u306e\u5b89\u5168\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/li><\/ul><\/li>\n\n<li><strong>\u30c7\u30fc\u30bf\u306e\u76e3\u8996\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6700\u9069\u5316<\/strong><ul class=\"wp-block-list\"><li>\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30c7\u30fc\u30bf\u5171\u6709\u30b7\u30b9\u30c6\u30e0\u3092\u78ba\u7acb\u3057\u3001B2B\u5378\u58f2\u6ce8\u6587\u3001TikTok\u30d3\u30c7\u30aa\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u304a\u3088\u3073\u7269\u6d41\u914d\u9001\u72b6\u6cc1\u3092\u5b8c\u5168\u306b\u76e3\u8996\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u6d88\u8cbb\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30c7\u30fc\u30bf\u7d71\u8a08\u306b\u57fa\u3065\u3044\u3066\u3001\u88fd\u54c1\u306e\u4ed5\u69d8\u3001\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u304a\u3088\u3073\u7269\u6d41\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u8abf\u6574\u3057\u3001\u52d5\u7684\u306a\u6700\u9069\u5316\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li><\/ul><\/li>\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4fe1\u983c\u306e\u69cb\u7bc9<\/strong><ul class=\"wp-block-list\"><li>\u88fd\u54c1\u306e\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3001\u54c1\u8cea\u691c\u67fb\u3001\u304a\u3088\u3073\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u512a\u4f4d\u6027\u3092\u5ba3\u4f1d\u3057\u3001\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u5148\u9032\u7684\u306a\u6a5f\u5668\u306e\u751f\u7523\u30e9\u30a4\u30f3\u3001\u53b3\u683c\u306a\u54c1\u8cea\u691c\u67fb\u624b\u9806\u3001\u304a\u3088\u3073\u74b0\u5883\u306b\u512a\u3057\u3044\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u3092\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3067\u7d39\u4ecb\u3057\u3001\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3068\u4fe1\u983c\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li><\/ul><\/li><\/ol><h3 class=\"wp-block-heading\">8.3 \u8d8a\u5883\u5354\u529b\u3068\u5e02\u5834\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30b9\u30af\u7ba1\u7406<\/h3><p class=\"wp-block-paragraph\">\u8d8a\u5883\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u8cbf\u6613\u969c\u58c1\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u306e\u5909\u52d5\u3001\u7269\u6d41\u306e\u9045\u5ef6\u3001\u304a\u3088\u3073\u54c1\u8cea\u7d1b\u4e89\u306e\u30ea\u30b9\u30af\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u7dca\u6025\u5bfe\u5fdc\u8a08\u753b\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6ce8\u6587\u3001\u5165\u8377\u3001\u304a\u3088\u3073\u914d\u9001\u306e\u5168\u30d7\u30ed\u30bb\u30b9\u30c7\u30fc\u30bf\u3092\u53b3\u5bc6\u306b\u76e3\u8996\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u30b7\u30b9\u30c6\u30e0\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u8abf\u6574\u304a\u3088\u3073\u4ecb\u5165\u3057\u307e\u3059\u3002<\/p><h4 class=\"wp-block-heading\">\u56f3 2\uff1a\u8d8a\u5883\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30b9\u30af\u7ba1\u7406\u30d5\u30ed\u30fc\u30c1\u30e3\u30fc\u30c8<\/h4><pre class=\"wp-block-code\"><code>flowchart TD  \n    A&#91;\"\u30ea\u30b9\u30af\u306e\u7279\u5b9a\u3068\u8a55\u4fa1\"] --&gt; B&#91;\"\u7dca\u6025\u5bfe\u5fdc\u8a08\u753b\u306e\u7b56\u5b9a\"]  \n    B --&gt; C&#91;\"\u7269\u6d41\u306e\u30d5\u30eb\u30d7\u30ed\u30bb\u30b9\u76e3\u8996\"]  \n    C --&gt; D&#91;\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\"]  \n    D --&gt; E&#91;\"\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30ea\u30b9\u30af\u30a2\u30e9\u30fc\u30c8\"]  \n    E --&gt; F&#91;\"\u6226\u7565\u306e\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u8abf\u6574\"]  \n    F --&gt; END&#91;\"\u30ea\u30b9\u30af\u306e\u5236\u5fa1\u3068\u6700\u9069\u5316\"]  \n<\/code><\/pre><p class=\"wp-block-paragraph\"><em>\u56f32\u306f\u3001\u4f01\u696d\u304c\u8d8a\u5883\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u3067\u30b7\u30b9\u30c6\u30e0\u7ba1\u7406\u3092\u901a\u3058\u3066\u30ea\u30b9\u30af\u306e\u7279\u5b9a\u3001\u7dca\u6025\u5bfe\u5fdc\u8a08\u753b\u306e\u7b56\u5b9a\u3001\u304a\u3088\u3073\u6226\u7565\u306e\u8abf\u6574\u3092\u5b9f\u73fe\u3057\u3001\u6d77\u5916\u5e02\u5834\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u65b9\u6cd5\u3092\u76f4\u611f\u7684\u306b\u793a\u3057\u3066\u3044\u307e\u3059<\/em><\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">9. \u7d50\u8ad6\u3068\u5c06\u6765\u5c55\u671b<\/h2><p class=\"wp-block-paragraph\">\u672c\u7a3f\u306e\u8a73\u7d30\u306a\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u6b21\u306e\u4e3b\u8981\u306a\u7d50\u8ad6\u3068\u767a\u898b\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p><ul class=\"wp-block-list\"><li>\u65e5\u672c\u306eBtoB\u5378\u58f2\u5e02\u5834\u306f\u5de8\u5927\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u9054\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6025\u901f\u306b\u767a\u5c55\u3057\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u304c\u3053\u306e\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u73fe\u5b9f\u7684\u306a\u6a5f\u4f1a\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3057\u305f\u3002<\/li>\n\n<li>\u4e2d\u56fd\u88fd\u54c1\u306f\u3001\u54c1\u8cea\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u7d71\u5408\u3001\u304a\u3088\u3073\u88fd\u54c1\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u304a\u3044\u3066\u660e\u78ba\u306a\u512a\u4f4d\u6027\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u65e5\u672c\u5e02\u5834\u3067\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u304c\u78ba\u7acb\u3055\u308c\u307e\u3059\u3002<\/li>\n\n<li>TikTok\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306f\u3001\u65b0\u3057\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3084\u30e9\u30a4\u30d6\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5f62\u5f0f\u3092\u901a\u3058\u3066\u3001\u5f93\u6765\u306e\u5378\u58f2\u3068\u30bd\u30fc\u30b7\u30e3\u30ebEC\u3092\u52b9\u679c\u7684\u306b\u878d\u5408\u3055\u305b\u3001\u88fd\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u65b0\u3057\u3044\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n<li>\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7d71\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3001\u30d5\u30eb\u30d7\u30ed\u30bb\u30b9\u306e\u30c7\u30fc\u30bf\u76e3\u8996\u3001\u7269\u6d41\u3068\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306e\u6700\u9069\u5316\u3001\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30ebKOL\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e02\u5834\u7af6\u4e89\u529b\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5bfe\u7b56\u3067\u3059\u3002<\/li>\n\n<li>\u540c\u6642\u306b\u3001\u8d8a\u5883\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u3092\u91cd\u8996\u3057\u3001\u88fd\u54c1\u306e\u4f9b\u7d66\u304b\u3089\u8ca9\u58f2\u307e\u3067\u306e\u3059\u3079\u3066\u306e\u6bb5\u968e\u304c\u65e5\u672c\u5e02\u5834\u306e\u9ad8\u3044\u57fa\u6e96\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li><\/ul><h3 class=\"wp-block-heading\">\u4e3b\u306a\u767a\u898b\u306e\u307e\u3068\u3081<\/h3><ul class=\"wp-block-list\"><li><strong>\u5e02\u5834\u6a5f\u4f1a<\/strong>\uff1aB2B\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068TikTok\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u30e2\u30c7\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5168\u30c1\u30e3\u30cd\u30eb\u8ca9\u58f2\u3092\u5b9f\u73fe\u3057\u3001\u65e5\u672c\u5e02\u5834\u3092\u8fc5\u901f\u306b\u958b\u62d3\u3067\u304d\u307e\u3059\u3002<\/li>\n\n<li><strong>\u88fd\u54c1\u306e\u7af6\u4e89\u512a\u4f4d\u6027<\/strong>\uff1a\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u306f\u3001\u9ad8\u3044\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308a\u3001\u5e02\u5834\u3067\u6f5c\u5728\u7684\u306a\u7af6\u4e89\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n<li><strong>\u6280\u8853\u3068\u7269\u6d41\u306e\u4fdd\u8a3c<\/strong>\uff1a\u52b9\u7387\u7684\u306a\u7269\u6d41\u30b7\u30b9\u30c6\u30e0\u3068\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u88fd\u54c1\u306e\u914d\u9001\u3068\u6d88\u8cbb\u8005\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u76f4\u63a5\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/li>\n\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\uff1a\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u306e\u4f5c\u6210\u3068\u30ed\u30fc\u30ab\u30ebKOL\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u88fd\u54c1\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n\n<li><strong>\u30ea\u30b9\u30af\u3068\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1a\u30d5\u30eb\u30d7\u30ed\u30bb\u30b9\u306e\u76e3\u8996\u3068\u30ea\u30b9\u30af\u7ba1\u7406\u5bfe\u7b56\u306b\u3088\u308a\u3001\u8d8a\u5883\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u4e2d\u306e\u554f\u984c\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3057\u3066\u89e3\u6c7a\u3067\u304d\u307e\u3059\u3002<\/li><\/ul><h3 class=\"wp-block-heading\">\u5c06\u6765\u5c55\u671b<\/h3><p class=\"wp-block-paragraph\">\u4eca\u5f8c\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u65e5\u672c\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u969b\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u3055\u3089\u306b\u7d71\u5408\u3057\u3001\u5168\u30c1\u30e3\u30cd\u30eb\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3068\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ed\u30fc\u30ab\u30ebKOL\u3084\u7269\u6d41\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7dca\u5bc6\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u5411\u4e0a\u3068\u9867\u5ba2\u306e\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u4e0a\u8a18\u306e\u3059\u3079\u3066\u306e\u8981\u7d20\u3092\u7dcf\u5408\u3059\u308b\u3068\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306f\u3001\u65e5\u672c\u306eBtoB\u5378\u58f2\u304a\u3088\u3073TikTok\u904b\u55b6\u30e2\u30c7\u30eb\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u3088\u308a\u660e\u308b\u3044\u767a\u5c55\u306e\u898b\u901a\u3057\u3092\u8fce\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p class=\"wp-block-paragraph\">\u8981\u3059\u308b\u306b\u3001\u672c\u7a3f\u3067\u306f\u3001\u65e5\u672c\u306eBtoB EC\u5e02\u5834\u74b0\u5883\u3001\u4e2d\u56fd\u306e\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3068\u4fdd\u8b77\u30d5\u30a3\u30eb\u30e0\u88fd\u54c1\u306e\u4e3b\u8981\u306a\u512a\u4f4d\u6027\u3001TikTok\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u306e\u9769\u65b0\u7684\u306a\u904b\u55b6\u30e2\u30c7\u30eb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u30012\u3064\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u306e\u65e5\u672c\u5e02\u5834\u3067\u306e\u878d\u5408\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u4eca\u5f8c\u3001\u4e2d\u56fd\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u5f37\u5316\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u62e1\u5927\u3059\u308b\u3060\u3051\u3067\u3001\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u65e5\u672c\u306e\u5e02\u5834\u6a5f\u4f1a\u3092\u3057\u3063\u304b\u308a\u3068\u3064\u304b\u307f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u958b\u767a\u3068\u696d\u7e3e\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b21 1. \u306f\u3058\u3081\u306b \u30b0\u30ed\u30fc\u30d0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":4,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/posts\/160\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bokusho.co.jp\/index.php\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}